Who we are
Shubble respects your privacy and is committed to protecting your personal information in accordance with applicable privacy laws, including the Protection of Personal Information Act (POPIA).
This Privacy Policy explains how Shubble collects, uses, shares, and protects personal information when families, riders, drivers, operators, and support teams use the Shubble platform.
Shubble is operated by Shubble (Pty) Ltd, registration number 2020/049097/07, at 153 Main Road, Somerset West, South Africa.
This policy applies to the Shubble mobile applications, website, customer support channels, drivers, operators, and related services.
Information we collect
Shubble collects account information such as names, email addresses, phone numbers, profile details, emergency contact information, and family account relationships.
Where a ride is booked for a child or minor, Shubble collects the passenger details needed to provide the service, including child name, age or profile information, pickup and drop-off details, trip instructions, and relevant safety notes. This information must be provided by a parent, legal guardian, or a person authorised by them.
Shubble collects trip and location information such as pickup and drop-off locations, scheduled times, route progress, driver assignment, live trip status, booking references, and trip support records.
Payment information includes payment status, payment references, transaction history, refund records, and saved-payment tokens provided by payment processors. Shubble does not store full card numbers.
Driver and operator records may include identity verification, driver licence and PDP details, vehicle details, safety and training records, background or compliance checks, roster details, and trip execution records.
Shubble may also collect device, usage, diagnostics, crash, log, and support-message information to operate, secure, and improve the platform.
In Rider app versions with booking analytics enabled, Shubble records booking attempts even when no booking is completed. These records include requested pickup times, approximate pickup and drop-off areas, availability results, alternative times, quotes, and booking or payment outcomes. Areas are reduced on the device to grid cells covering several kilometres. The analytics records are linked to an internal account identifier; they are not anonymous. They do not copy names, contact details, child details, exact addresses, or precise coordinates into the analytics records.
How we use information
Shubble uses personal information to create and manage accounts, process bookings, match riders with drivers and operators, coordinate trips, provide live ride visibility, process payments, send service communications, provide support, and improve the platform.
Booking analytics help Shubble understand demand, where suitable rides are unavailable, and how booking attempts progress to completed bookings or payments. They also help identify problems in the booking process.
Shubble also uses information for safety, route monitoring, incident handling, fraud prevention, dispute resolution, compliance with legal obligations, and protecting riders, drivers, operators, and families.
Safety and monitoring
Shubble prioritises safety, especially where minors are transported. Safety measures may include trip tracking, driver verification, live trip updates, support review, panic or emergency flows where available, and communication or incident review where necessary for safety.
Some operators or vehicles may use additional safety equipment or monitoring where applicable and lawful. These controls are intended to improve safety but cannot remove all transport risk.
Who we share information with
Shubble shares the minimum information needed with drivers, operators, payment processors, hosting and backend providers, maps and location providers, communication providers, analytics or diagnostics providers where enabled, professional advisers, law enforcement, regulators, or other parties where required by law or needed for safety and dispute resolution.
Shubble does not sell personal information.
Children and minors
Shubble provides services that may involve minors. Child information is collected only where needed to provide, support, and safeguard the ride, and must be supplied with parental, guardian, or authorised consent.
Shubble limits access to child and trip information to people who need it for the service, such as the booking account holder, assigned driver, operator, and support or safety personnel.
Data security
Shubble uses technical and organisational safeguards such as secure infrastructure, access controls, authentication, and provider security controls to protect personal information.
No digital service can guarantee perfect security, so Shubble also monitors for operational, account, payment, and safety issues where reasonably possible.
Retention and deletion
Shubble keeps personal information only for as long as it is needed for service delivery, safety, legal compliance, tax and accounting, fraud prevention, payment reconciliation, support, dispute handling, and legitimate operational records.
Detailed booking analytics records are scheduled for removal after 90 days from creation. Cleanup runs in limited batches, so a processing backlog may delay removal. Shubble retains daily totals grouped by UTC date for up to 24 months. These totals contain no account, location, app version, or booking journey identifiers. Account deletion requests stop new booking analytics collection and schedule removal of the account-linked analytics records, without first adding those records to the daily totals.
If an account deletion request is submitted, Shubble will delete, deactivate, or anonymise account and profile information where reasonably possible. Some records, including trip, payment, safety, fraud-prevention, dispute, tax, accounting, and legal records, may be retained in limited form where necessary or required by law.
Your rights
Under South African privacy law, including POPIA where applicable, you may request access to your personal information, correction of inaccurate information, deletion where legally permissible, or object to certain processing.
Riders can update some profile details inside the app and can request account deletion from Settings. Privacy requests can be sent to hello@shubble.co.za.
Cookies and website tracking
The Shubble website uses Google Analytics 4 to understand visits, page usage, booking-funnel interactions, app-download clicks, and support-link clicks. Analytics is configured not to send booking addresses, account details, payment references, or other non-campaign query-string data. Advertising storage, Google Signals, and ad-personalisation signals are disabled.
Shubble honours browser Do Not Track for website analytics. Browser settings can also be used to manage cookies and similar technologies. Google processes limited website usage and device information under its own privacy terms.
Changes and contact
Shubble may update this policy from time to time. Updated versions will be published on the website or in the app.
For privacy, account, booking, or billing questions, contact hello@shubble.co.za or 063 438 6395.
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For policy, account, booking or billing questions, contact the Shubble team directly.